Two things are ingrained in the DNA of our Leigh on Sea brand – the sea and skating, 'tides and rides'...  

LOS founder, skater and skate store owner Mark Longman saw his customers' love of the surrounding area, being expressed through his store's original clothing designs, and at the same time hundreds of skaters throwing away their broken decks...  

He said:

“I collected these decks with a view to recycling them. I began with the idea of making trophies for contests out of them, which went down really well, and even for shelving for all the footwear brands we had in store. I looked further into it and realised that the waste began as far back as the initial manufacturing process.

 
“I have always been a huge fan of wood (especially as I have ridden around on it for 30 years) and thought with the size and shape of the offcuts this would be perfect for sunglasses.”
— Mark Longman - LOS Founder

Every Sunday he would run a skateboard school on the seafront at the mouth of the Thames estuary. The views were spectacular and the tides changed – often the session would start with the tide out but by the end it would be lapping against the sea wall.

 These sessions became known as 'Tides and Rides'...

Mark Longman Skating